Job Description

Email Marketing Specialist | Copywriter & Klaviyo Expert | Direct Response Skin Care

Are you obsessed with email list monetization and relentless experimentation within an email program?

Are you a Klaviyo expert who can write direct response copy and build it yourself, from campaigns to lifecycle flows, without waiting on anyone else to execute?

Are you a data geek who is able to meticulously visualize the success of email campaigns, flows & testing experiments in order to expose the biggest levers to pull?

We are MyDermaDream! A high 9-figure skincare brand in constant pursuit of excellence.

Email has become a strong profit engine for us, but it now needs to expand in order to make a significant impact.

Today email revenue sits around 4% of our total adspend on a rolling 7 daily basis. Our goal is to reach 20% by the end of the quarter. Making money from the list is the absolute priority, whether that comes from campaigns, flows or retention.

We are also obsessed with world-class customer experience. That is where segmentation, personalization and retention come in: using the list not just to sell, but to keep customers and grow their lifetime value.

To get there, we want an Email Marketing Specialist with "hardcore" email monetization experience on the back of affiliate offers or direct response skin care brands, where email was the lifeblood of the organization and you know the true pressure the program represents. If you know how to turn an email list into a serious revenue and retention engine, this could be the role for you.

If you are excited by ambitious targets, constant testing and taking full ownership of performance, keep reading.

If you want to take your skills to a white-hat direct response skin care brand, own the craft end to end, and break your own records inside a strongly aligned team, Then APPLY NOW!

========== Results:

• Increase email marketing campaign revenue as a % of ad spend from 4% to 20%
• Increase email flow revenue to 10% of ad spend
• Set up a split testing infrastructure across our automations that delivers a statistically significant win every single week
• Achieve 5% net ascension rate into our Concierge Esthetician program in the first 30 days of a customer's journey
• Reduce membership cancellations through better onboarding, activation and retention email

========== Responsibilities

• Write and build campaign emails, launches, promotions and direct response, to the whole list and to segments
• Write and build lifecycle and retention flows in Klaviyo: onboarding, membership activation, cancel-save, winback, post-purchase
• Build and manage segmentation and personalization so the right message reaches the right person at the right time
• Run a weekly testing loop, proving offers as live campaigns first, then automating the proven winners
• Report on email marketing program results daily in the team chat and weekly in the huddle
• Successfully achieve your quarterly KPI´s
• Curate the N90D Email Marketing Calendar
• Collaborate with the other marketing teams & launch new offers to our email list
• Optimize our list management for membership retention

========== Requirements:

• Proven direct response email copywriting, ideally where email was the lifeblood of the business
• Hands-on Klaviyo build experience, this is not negotiable
• Work 6 days/week
• Work 10 hours/day
• Read 2 books/month

========== Reward:

• $5-8k, plus a bonus for every 1% you increase email campaign & flow leverage over adspend
• An opportunity to build the email program inside a future world-class organization
• An environment of big dreams, speed, high leverage and figure-it-out-ability, where you go all in, every day.

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